First draft within a week.
Final video within two.

AI property videos in Singapore range from about S$400 to upwards of S$1,000. The price depends on the complexity of the video, and on the image and video models used, which affect the quality of the video. Basic services transform static photos into simple transition videos. At Traction, our AI videos include a full house tour and AI transformations, and our prices range from a few hundred dollars to about S$1,300.

A short property video made with AI video generation models. It can be created entirely from scratch, like an artist's impression, or built from photos of a real space. For resale units we work with the actual space, from shooting to then using AI to stage, tidy and animate it.

You can. AI video tools are easy to get hold of. The harder parts are writing prompts that work, paying subscriptions on top of the cost of multiple video generations, and the time spent trying and fixing. If you'd like to learn, it's worth a go. If you just want the work done, hire a specialist.

A videographer films the space as it is. We capture the structure and key details of the unit, keep what matters, and use AI to adjust the rest, like clutter or furniture that can't be moved. It isn't meant to redesign the unit. It shows what each space can be.

Photos. We shoot the unit on site in about an hour and build the reel from those photos.

Yes, we do a lot of HDB flats. The type of unit matters less than the situation it's in. Units that need restaging, or lived-in homes where a video shoot would inconvenience the owner or tenant, are where clients will require our service most.

We advise every client to be upfront, and to add a line such as "Reimagined with AI" on the video. What buyers see in the video can differ from the unit in person, sometimes a little and sometimes more. As the selling agent, you explain that to buyers in person, in the way you sell.

They can. One of our clients won an exclusive with their reel, and others run the videos as ads to bring in enquiries. A lot of it comes down to how the videos position you as an agent, and the effort they show you put into selling a listing. That alone can attract sellers.

No. We stage and declutter the same way physical staging does, just virtually. We never alter the property's layout, structure, fixtures or finishes, and we don't hide defects. We also never encourage agents to misrepresent or oversell a property through video — buyers will still view the actual place, and closing the sale comes down to how you present it.

That's our specialty. The seller doesn't need to tidy, clear, or stage anything. We shoot the unit as-is in about an hour and handle the decluttering and staging in post.

A 30-minute pre-shoot call with you, and about an hour of access to the unit. That's it.

Landed, yes. These fall under our Bespoke packages and are priced per property, so WhatsApp us with the details. Commercial spaces are considered case by case. Reach out and we'll see if it's a fit.

Yes. You have full usage rights across Instagram, TikTok, Facebook and paid campaigns.

You do, with full rights to market the listing and your own profile. We may feature selected work in our portfolio unless you'd prefer we don't.

One round of changes to the reel: pacing, music, shot order, and text tweaks. Since you approve the storyboard before we animate, surprises are rare. Changes to the approved creative direction are quoted separately.

First draft within a week of the shoot, final video within two. Your PropertyGuru listing stills arrive in 3–5 working days so your listing goes live early.

Traction launched in 2026, built on over two years of AI animation experience. The latest generation of AI video models only recently made this production quality possible, and we've been working with them since day one. It's a new craft, and we're ahead of it.